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| Presented by: | Certified Cardone Trainer |
| Format: | Two day private In-House workshop |
| Focus: | This workshop will introduce the concepts of core product, enhancers, detractors and defection. We will also address the internal and external customer concept, and how all of these things work together, to cause either loyalty or defection. This workshop provides an opportunity for the participants to move forward to the next level in providing a great service experience. |
| Results: | - Dealership profitability is greatly influenced by the success of the parts, service and the collision departments - Success of the fixed operations department is directly related to the dealerships ability to attract, satisfy and retain customers - Customer satisfaction and retention are inseparable - As competition in the automotive arena intensifies, only the dealerships with the most loyal customers will prosper |
| Presented by: | Certified Cardone Trainer |
| Format: | Two day private In-House workshop |
| Focus: | This workshop will take a look at process improvement as it relates to the internal and external customer. We must identify what works and what doesn’t work within our current processes, and recognize what can be done to improve, and continuously measure for the success. The best opportunity to build customer retention is with great service. This means that our internal and external processes must be of service not of sale. WE MUST FIX THE CAR, AND THE EXPERIENCE! |
| Results: | Measure results through… - Increased employee loyalty Employee loyalty builds customer loyalty, and it is the combination of both that will allow us to achieve continuous maximum increases in customer retention and referral business. |
| Presented by: | Certified Cardone Trainer |
| Format: | Two day private In-House workshop |
| Focus: | All world class service providers have one thing in common: how seriously they take their employees. In fact, their employees are as important to them as their clients because they feel they wouldn’t have one without the other. World class service providers do not see themselves in the selling business at all. They are in the service business and employees know they are always selling themselves. Our objective is to increase owner retention through improved employee awareness. |
| Results: | - Difference between level of service and quality of service |
| Presented by: | Certified Cardone Trainer |
| Format: | Two day private In-House workshop |
| Focus: | Participants of this workshop will evaluate processes through both the internal and external customers’ eyes by observing coworkers perform their core product in a live business environment. We will emphasize the three key attributes that dealers must focus on to provide world class service. |
| Results: | Convenience – Providing convenient days and hours of operation Value – Enhancing the consumers perception of dealership pricing Loyalty – Establishing and maintaining a relationship with the customer beyond the warranty experience |
| 2995.00* Per Month |
*Participating dealers will be responsible for all expenses: Airfare, hotel, shipping, ground transportation and meals. Airfare booked 21 days in advance (coach). Hotel and meeting accommodations provided and paid for by dealer. Ground transportation provided by or reimbursed by dealer. Meals not to exceed $35.00 per day reimbursed by dealer. Workbooks / Audio Workbooks are mandatory at $29.00 per attendee. All expenses must be paid by dealer prior to completion of training.